At Hyundai, we challenge convention, celebrate innovation and strive for progress in everything we create, which is why we’re very proud to sponsor the 2020 Hyundai Mercury Prize. The Hyundai Mercury Prize champions the best British and Irish music and supports artists who push the boundaries in pursuit of producing creative, innovative albums.
At the heart of our brand is the desire to think differently and we are dedicated to bringing great ideas to life. We believe that listening to albums has a lasting impression on musicians and the sounds they create. As title sponsors of the Hyundai Mercury Prize, we’re celebrating how great albums act as a catalyst for breaking new ground in music.
To find out more about Hyundai’s involvement in the 2020 Hyundai Mercury Prize visit: blog.hyundai.co.uk/experiences/music