Privacy Policy

Hyundai Mercury Prize will use the information provided by you in the course of our dealing with you to process your requests in order to provide a more personalised web-surfing experience.

We may collect anonymous information about your use of this website from cookies and by the use of pixel tags. We may match this information with any other data you have given us for the purposes of fulfilling your requests, tailoring our site to help you, sending you appropriate marketing communications and maintaining our records. 

This website also contains various option boxes on the relevant pages where you provide your personal information in the form of an email address. Mercury Prize will not provide your email address to any third parties. Please note that clicking on to links and banner advertisements may result in your transferal to another website, where data privacy practices may be different to that of Mercury Prize. Visitors should consult the other website's privacy policies as we are not responsible for, and have no control over, information that is submitted to or collected by these third parties.

This privacy policy may be changed by Mercury Prize at any time. The revised policy will be posted to this page so that you are always aware of the information we collect, how we use it and under what circumstances we disclose it. Mercury Prize will ensure that your personal information is treated with the utmost respect and in accordance with Directive 95/46/EC on the protection of individuals with regard to processing of personal data and on the free movement of such data.


A cookie is a short piece of data that is sent from a web server to a web browser when that browser visits the server's site. Pixel tags are used to read cookies. Most browsers automatically accept cookies. You can set your browser options so that you will not receive cookies and you can also delete existing cookies from your browser. However some of the cookies sent to your browser may help us to save you time, for example by remembering your contact details when you are visiting for the second time - this means that you will not have to complete your contact details section again unless they have changed. In addition you may find that some parts of the site will not function properly if you refuse cookies.

Third parties may also set their own cookies. For example, where this web site includes content from sites such as Facebook, Twitter, YouTube, SoundCloud or other third-party websites, these may create their own cookies.

Third Party Cookies – Google Analytics

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

We use Google Analytics to provide this service, which uses four first party cookies. The data collected is not shared with any other party.

The information obtained with these cookies is anonymous and we make no attempt to use it to identify individual visitors, or influence your experience of the site while you are visiting it. If you do not allow these cookies we will not be able to include your visit in our statistics.

Google cookies are those beginning “__ut”.

You can find more information here.

You can find Google’s privacy policy here.

To opt-out of analysis by Google Analytics on both our website and other websites too, please visit