The Mercury Prize announces new title partner...

In this, its 25th anniversary year, the Mercury Prize will also be introducing a number of exciting new elements in conjunction with its Official Broadcast Partner, BBC Music. These include a revamped Judging Panel, a fan poll and a new finalists phase on the night of the Awards Show at the Eventim Apollo, Hammersmith.

David Pugh, Marketing Director, Hyundai Motor UK Ltd said: "Hyundai Motor is proud to be part of the continuing history of the Mercury Prize as its new title sponsor. We love the fact that this strong and relevant partnership reflects the pioneering spirit of our brand by celebrating and promoting innovation in music, bringing the best of the UK and Irish scene to the world."