Since 1967, Hyundai has had four decades of incredible progress. During this period we’ve developed cutting-edge technology in all the right areas and we’ve been striving to strengthen our leadership in clean technology. We started with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell, and this year we’re launching IONIQ - the world’s first model with three electrified powertrains in a single body type.
2016 is the latest chapter in our innovation story. As title partner of the Hyundai Mercury Music Prize, we’re proud to support the UK and Ireland’s most innovative musicians, in their endless pursuit for musical perfection.
To find out more about New Thinking, New Possibilities visit www.hyundai.co.uk
BBC Music is the corporation’s strongest commitment to music in 30 years - comprising an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives led by Director Bob Shennan. Initiatives since the launch last year include the recreation of God Only Knows featuring 27 artists including Brian Wilson, Florence Welch, Chris Martin, One Direction and Sam Smith; regular musical performances on BBC One’s The One Show, the inaugural BBC Music Awards, the classical music initiative for schools called ‘Ten Pieces’, and the first ever BBC Music Day. A raft of exciting BBC Music commissions exclusively for BBC iPlayer include Festival Pass with Rudimental; All Shook Up hosted by 6 Music presenter Marc Riley; Music Box with Guy Garvey and Amy Winehouse In Her Own Words.
Concha y Toro UK is proud to be the Official Wine supplier of the Mercury Music Prize. As part of a 3 year deal with the BPI, Concha y Toro, one of the largest and most successful wine companies in the world will be present at a number of high-profile BPI events such as The BRIT Awards and Mercury Music Awards.
One of its hero brands – Frontera, is the Official Wine of The BRIT Awards and uses this partnership to forge its positioning of being as ‘important to any social gathering as great music and good friends’. Aimed at the millennial audience this association to music provides a point of difference for the music savvy consumer and through innovative promotions and retailer activation is helping to drive awareness and sales year on year.